With top-of-the-feed placement, links, and interactive stickers, Instagram Stories is a prime waterworks brands can use to momentum awareness, traffic, sales, and engagement. And Instagram Stories analytics can prove it.

Instagram Stories last a mere 24 hours — here today, gone tomorrow. But just considering these pieces of content disappear doesn’t midpoint they can’t have a lasting impact on your audience. Track the right metrics, and you’ll learn exactly how to optimize your Instagram Stories to unzip your social media goals.

And we’re here to show you how. Read on for everything you need to know well-nigh Instagram Story analytics.

You’re just a few taps yonder from viewing all the sweet, sweet stats from your latest Instagram Story — just grab your phone and follow along. (Psst: You’ll need a Professional or Creator worth to wangle analytics on your Instagram content. Here’s how to set that up.)

1. Open the Instagram app and tap on your profile.

2. Tap the menu icon in the top right corner (three vertical lines).

3. Tap Insights.

4. Scroll lanugo to the section labeled Content You Shared and tap Stories.

5. You’ll see a grid of your most recent stories, each labeled with their reach.

6. Tap the filter icon at the top of the screen to switch metrics. Current metrics include:

• Back
• Exited
• Follows
• Next Story
• Business Write Taps
• Impressions
• Link Clicks
• Forward
• Profile Visits
• Reach
• Replies
• Shares
• Website Taps
• Likes
• Story Interactions

7. To transpiration the time frame of the metrics, tap the sawed-off at the top of the screen that says Last 7 Days to view increasingly options (like “Last 30 Days” or “Last 2 Years”).

8. Tap on any Story to view detailed metrics of that particular piece of content. You can view how many finance it reached, how many it engaged, how many interactions it got, and so on.

9. To view the results of a poll or interactive sticker, go into your Archives (via the three-vertical-line menu). Then, find the relevant Instagram Story and tap Activity in the marrow left corner.

If you’d rather have this (and the rest of the Instagram analytics-iverse) explained via video, we’re on the case:

15 Instagram Story metrics to track

There are 15 variegated metrics you can track for your Instagram Stories. But, not all metrics will be important to your trademark or relevant to your social media goals.

Instagram Stories metrics are divided into Discovery, Navigation, and Interactions.

Instagram Story analytics: Discovery metrics

• Reach. The value of finance that saw your story. This icon is an estimate.
• Impressions. The total number of views on your story (including repeat views).

Why discovery stats matter: People use Instagram to discover brands. And 62% of people surveyed by Facebook say they’re increasingly interested in a trademark or product without seeing it in Stories.

Compare reach and impression numbers to your follower count to gauge how much of your regulars is watching your Stories.

Instagram Story analytics: Navigation metrics

• Forward Taps. Number of times someone tapped to the next story.
• Back Taps. The number of times someone tapped when to see the previous story.
• Next Story Swipes. The number of times someone swiped to the next story.
• Exit Story Taps. The number of times someone exited your story.

Why navigation stats matter: Navigation metrics show you what’s working and what isn’t. If a lot of viewers exit or skip to the next story, it’s a not-so-great sign that your content isn’t capturing attention. When taps, on the other hand, suggest your story shared content or info people wanted to see twice. If a story’s earned a lot of repeat views, it may be a good one to save to your Instagram Story highlights.

Instagram Story analytics: Interactions metrics

• Likes. The number of people who gave your Story a like.
• Profile Visits. The number of times your profile was viewed by someone who viewed your story.
• Replies. The tally of people who responded to your story.
• Follows. Number of finance that followed you without viewing your story.
• Shares. The number of times your story was shared.
• Website visits. The number of people who clicked the link in your profile without watching your story.
• Link Clicks. The number of people who followed your link sticker.
• Business Write Taps. The number of times your merchantry write was tapped by someone who viewed your story.
• Interactions. The total count of deportment people took without viewing your story.

Why interaction stats matter: If your goals include a higher engagement rate or other measures, interaction stats help you gauge your success in achieving them. If your goal is to get increasingly followers, compare Profile Visits with Follows. Did you want your story to momentum traffic to your website? Website visits will show you how it fared.

4 Instagram Story metrics you can track in Hootsuite

Hootsuite isn’t just a unconfined tool for scheduling your Instagram Stories. The dashboard can moreover help you collect and unriddle your metrics. Use the Hootsuite Analytics tool to crunch the pursuit numbers:

• Story exits. How many people exited your Story
• Story replies. How many people responded to your Stories in a given time frame.
• Story taps back. How many times did a viewer tap to view the previous Story?
• Story taps forward. How many times did a viewer tap superiority to the next Story?

These navigation-based metrics can show how engaged people are with your content. Are they going when for more? Are they wavy out of here as quickly as possible?

Use their comings and goings to inform your Instagram Stories content strategy. Ideally, replies and taps when should be high, while exits and taps forward should be lowww.

Instagram Story analytics tips

Here’s how to use Instagram Insights to inform a unconfined Instagram Stories content strategy.

Learn what works (and what doesn’t!)

Understanding how your Stories are performing over time will help you pinpoint top-performing posts. If you spot photos and videos that outshine other Stories, squint for ways to recreate them.

Pop-up wine bar Vin Van knows its followers love wine reccos, so that’s the type of content it shares between events.

On the flip side, don’t panic if something flops. Stories are an platonic place to experiment and learn. Fortunately, if an idea doesn’t take off, it’s not on your feed forever.

Stick with one well-spoken undeniability to whoopee that aligns with your goals. Emphasize your CTA with branded stickers or creatives that hammer that whoopee home.

Skincare trademark East 29th makes it crystal-clear what you should do when you see this Story: subscribe to get a unconfined deal.

Listen to regulars feedback

Qualitative data is just as important as quantitative. If you’re using poll, quiz or question stickers to engage your audience, pay sustentation to responses.

Use feedback to inspire new products, services or content. And don’t be wrung to ask directly. People like having their voices heard.

Don’t ignore Replies, either. If people are sliding into your DMs, it may be time to organize your Instagram Inbox. Hootsuite Inbox is a unconfined way to alimony track of all your correspondence from wideness your social platforms in one place.

Use stickers to uplift discoverability

Add stickers to uplift the discoverability of your Stories. When you use a hashtag or location sticker, your story is increasingly likely to towards in Explore or the sticker’s larger story.

Experiment with new features

Keep pushing the boundaries and exploring what’s possible with the medium. For instance, woodworking shop Union Wood Co. shared one of its Reels via Stories. Stories have some interesting editing features and filters, and new types of stickers are unchangingly dropping.

Stand out from the rest of the Stories in your followers’ by mastering all the weightier Instagram Story hacks and watching for fresh new ways to engage.

Schedule your Stories for when your followers are online

Stories only stay up for 24 hours, so timing your uploads is crucial to maximize your reach. To learn when your followers are online, throne into your Insights on the Instagram app and tap Total followers.

This will bring up all sorts of interesting insights well-nigh your audience’s demographics. If you scroll to the bottom, you’ll see their most zippy times and dates.

With that info, you can hands schedule your Instagram Stories with Hootsuite to go up at primetime.

So that’s the story on Stories! We’ll leave you to your number crunching and data mining. But when you’re ready to swoop into the wider world of Instagram analytics, we’ve got you covered with our analytics primer right here.